OpenX Source™ - Free advertisement management script

[NewsEditor]

OpenX Source™ is a free, open-source ad server that is a completely different from other OpenX products. It does not include any support or maintenance, so you are responsible for all hosting, bandwidth, and security costs.

Open source Access to the source code enables you to modify OpenX Source™ or create new features using the plug-in framework. You can have more revenue by making your inventory available to higher-paying advertisers via one-click integration with OpenX Market. Configurable targeting options let you target campaigns to specific site visitors at specific times of day. The reporting let you know which ads you served, how they performed and how much revenue you generated.

OpenX is the world’s leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue.
Actually, it’s three ad serving products;

OpenX Enterprise™
OpenX OnRamp™ and
OpenX Source™

...that serve every type of publisher — from massive global websites serving billions of ads, to niche blogs. Here is a comparison chart:



These products provide a comprehensive revenue generation platform by combining ad serving with a unique ad exchange called OpenX Market. OpenX ad serving products are used by more than 200,000 websites in more than 100 countries and serve more than 350 billion ads monthly. OpenX Market reaches more than 400 million monthly unique users worldwide.

[Tequila80]

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[NewsEditor]

Source:
http://openx.com/press-releases/openx-s ... g-product/

OpenX Sells Open Source Ad Serving Product

Sale of OpenX Source Ensures Continuity of OpenX Community

LOS ANGELES, OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced that it has completed the sale of all its interest in its legacy open source ad serving product, OpenX Source. The buyer is a team led by Andrew Hill, one of the code’s original developers who will operate the open source project under the name Revive Adserver. Moving forward, the acquirer will manage and further develop the product to meet the needs of the diverse publishers who rely on it.

OpenX will continue to focus on both its market-leading OpenX Ad Server, the proprietary enterprise ad serving technology used by many of the comScore 500 publishers, and on the OpenX Ad Exchange, its global Real-Time Bidding marketplace. In completing the sale, OpenX has committed the product to a respected team and passionate supporters of the open source movement and the technology. They look forward to continuing to provide free ad serving technology to the large community for which this product has proven valuable.

Terms of the sale were not disclosed. Additional information on the new platform can be found at: http://www.revive-adserver.com/

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX is a trademark of OpenX Limited.

[NewsEditor]

Introducing Revive Adserver
The Free Open Source Ad Server formerly known as OpenX Source

About Revive Adserver

Revive Adserver is a free open source ad serving system that enables publishers, ad networks and advertisers to:

•Serve ads on websites, in apps, and in video players, and collect detailed statistics about impressions, clicks and conversions

•Manage campaigns for multiple advertisers and from ad networks all at once, via an easy to use interface

•Define rules for delivery of campaigns and ads, including frequency capping, URL targeting, geo-targeting

•Track and report campaign performance, including click-through rates, conversion rates, revenue, eCPM and conversion details, like basket value and number of items purchased

Download Revive Adserver
Links and resources for downloading official Revive Adserver releases, v3.0.5 released May 15, 2014.